Goshen Alumni Association

Case Study + Implementation

Project Introduction:

Welcome to the portfolio showcasing the redesign effort of the Goshen High School Alumni Association website.

Objective:

The primary objective of this project was to redesign an outdated website already existing with over 200 pages of content to ensure that Alumni can stay up to date with reunion events, school history, scholarship winners, alumni database (soon to be featured), and contact details as well as providing a spot for donations to be made .

Approach:

My approach involves, as always, meticulous planning and creative design. I collaborate closely with the former Website Administrator, who designed and operated the previous site, as well as the current members of the Alumni Association to determine what the

Key Deliverables:

- Increase site traffic and donations to scholarship fund

- Maintain content on previous site while modernizing design

- Consistent branding and format sitewide

Impact:

This website was designed for Goshen High School Alumni to keep to date with reunion dates, school history, scholarship winners, alumni database (soon to be featured), and contact details. This project included moving over 200 pages of content to a new CMS platform and implementing several new pages to make site navigation clear and more accessible, focusing on user-centric design. This new website increased site traffic by 15% over the previous site despite the hindrance of a different web address. Alongside this project, I enacted a user-friendly dashboard to allow the association’s marketing efforts to be efficient and modernized, increasing donations towards their scholarship fund, and increasing pre-sale event ticket purchases. Below are before and after pictures of the site’s redesign